We prefer to call HbbTV the “red button”, says Štěpán Hykš of Prima

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In episode eleven of the Programmatic Minute, we open the topic of HbbTV, featuring a guest from the Czech television station Prima.

We prefer to call HbbTV the “red button”, says Štěpán Hykš of Prima

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How is it with advertising on HbbTV today and what are the options? What can be expected upon the arrival of HbbTV 2.0? Where is Prima’s strategy headed and what will that mean for advertisers? We discuss these topics with the VOD and HbbTV manager of FTV Prima, Štěpán Hykš.