RTB Index – September 2018

10.10.2018, RTB Index

In September, the CTR for the R2B2 Multiscreen network increased, even though the selected formats did not improve. TV Banners grew in effectiveness as well as in price.

RTB Index – September 2018

The average CPM for September, across the entire R2B2 Multiscreen network, was €1.83. The CTR, after a weak month in August, increased by 17% to a final value of 0.43%. CTRs fell for the selected banner formats. Banners measuring 300×600 and Mobile Skins recorded month-on-month drops of 17% and 15% respectively. CTRs for the other selected formats did not differ much from the previous month. It is worth noting that CPMs for Mobile Skins and videos grew, increasing by 13% and 11%.

CTRs for TV banners continued to grow and reached nearly 2%. Their CPMs also grew, which stopped in September at an average value of €21.55, signaling a 11% growth.

Banners

300×600 px

0.11%
CTR
€1.07
CPM
€1.00
CPC

Skins

1.02%
CTR
€5.84
CPM
€0.57
CPC

Mobile Skins

1.44%
CTR
€2.92
CPM
€0.20
CPC

Interscroller

0.92%
CTR
€4.58
CPM
€0.50
CPC

Native Ads

0.82%
CTR
€1.79
CPM
€0.22
CPC

Videos

preroll, outstream, bumper

1.68%
CTR
€6.79
CPM
€0.40
CPC

Television banners

1.97%
CTR
€21.55
CPM
€1.10
CPC