RTB Index – October 2019

12.11.2019, RTB Index

The CPC for Banners 300x600 has increased again after the summer. In October, the CTRs for Mobile Skins and Native reached their highest points so far this year at 2.65% and 1.12%. CPMs fell for all formats except Banners 300x600. The average purchase price for Takeover Skins sank to below 4 EUR.

RTB Index – October 2019

The October RTB Index is charted below. It is also available for download as a PDF.

Banners

300×600 px

0.11%
CTR
€1.02
CPM
€0.95
CPC

Skins

0.71%
CTR
€3.68
CPM
€0.52
CPC

Mobile Skins

2.65%
CTR
€2.08
CPM
€0.08
CPC

Interscroller

0.52%
CTR
€4.10
CPM
€0.79
CPC

Native Ads

1.12%
CTR
€1.73
CPM
€0.15
CPC

Videos

Preroll, Outstream, Bumper

1.44%
CTR
€5.05
CPM
€0.35
CPC

Television banners

0.58%
CTR
€13.60
CPM
€2.34
CPC