RTB Index – October 2018

8.11.2018, RTB Index

The average ad price for the R2B2 Multiscreen network didn’t change much. The selected online formats, however, were less expensive, with prices for TV banners dropping by more than a quarter.

RTB Index – October 2018

In October, the average CPM for the entire R2B2 Multiscreen network was €1.85, which was merely a €0.02 increase from the previous month. The CTR also increased, going up by 8% to 0.46%. Mobile Skins with videos experienced the biggest jump in CTR. Compared to September, the clickability of videos improved by 13% and that of Mobile Skins by 22%. On the other hand, the average CTRs for formats such as Interscroller and 300×600 Banners decreased by 8%. The prices for all online formats in the RTB Index, except 300×600 Banners, went down in October. Takeover Skins of both kinds took the biggest fall at 13%.

For TV Banners, the average CTR stopped growing and fell to 1.60%. The same was true of the CPM, which dropped by 27% to €15.82.

Banners

300×600 px

0.10%
CTR
€1.16
CPM
€1.18
CPC

Skins

1.00%
CTR
€5.10
CPM
€0.51
CPC

Mobile Skins

1.75%
CTR
€2.55
CPM
€0.15
CPC

Interscroller

0.85%
CTR
€4.18
CPM
€0.49
CPC

Native Ads

0.80%
CTR
€1.65
CPM
€0.21
CPC

Videos

preroll, outstream, bumper

1.90%
CTR
€6.12
CPM
€0.32
CPC

Television banners

1.60%
CTR
€15.82
CPM
€0.99
CPC