RTB Index – November 2019

11.12.2019, RTB Index

In November, the CPC for all online formats increased. CPMs also rose, especially for Interscroller, Takeover Skins, and Mobile Skins.

The November RTB Index is charted below. It is also available for download as a PDF.

Banners 300×600 px	0.09% CTR	€0.95 CPM	€1.04 CPC
Skins	0.75% CTR	€4.62 CPM	€0.61 CPC
Mobile Skins	2.21% CTR	€2.19 CPM	€0.10 CPC
Interscroller	0.48% CTR	€4.20 CPM	€0.88 CPC
Native Ads	0.98% CTR	€1.69 CPM	€0.17 CPC
Videos Preroll, Outstream, Bumper	1.01% CTR	€4.99 CPM	€0.50 CPC
Television banners	1.16% CTR	€14.36 CPM	€1.24 CPC