The May RTB Index is in the chart below. It is also available for download as a PDF.
Banners300×600 px |
0.10%
CTR
|
€1.22
CPM
|
€1.27
CPC
|
Skins |
0.76%
CTR
|
€4.59
CPM
|
€0.60
CPC
|
Mobile Skins |
2.06%
CTR
|
€2.52
CPM
|
€0.12
CPC
|
Interscroller |
0.65%
CTR
|
€4.24
CPM
|
€0.65
CPC
|
Native Ads |
0.80%
CTR
|
€1.60
CPM
|
€0.20
CPC
|
VideosPreroll, Outstream, Bumper |
1.75%
CTR
|
€5.97
CPM
|
€0.34
CPC
|
Television banners |
1.30%
CTR
|
€16.50
CPM
|
€1.27
CPC
|