RTB Index – May 2019

11.6.2019, RTB Index

In May, CTRs for video ads rose significantly, as did the number of clicks for Mobile Skins. On the contrary, the CTR for TV Banners dropped sharply.

RTB Index – May 2019

The May RTB Index is in the chart below. It is also available for download as a PDF.

Banners

300×600 px

0.10%
CTR
€1.22
CPM
€1.27
CPC

Skins

0.76%
CTR
€4.59
CPM
€0.60
CPC

Mobile Skins

2.06%
CTR
€2.52
CPM
€0.12
CPC

Interscroller

0.65%
CTR
€4.24
CPM
€0.65
CPC

Native Ads

0.80%
CTR
€1.60
CPM
€0.20
CPC

Videos

Preroll, Outstream, Bumper

1.75%
CTR
€5.97
CPM
€0.34
CPC

Television banners

1.30%
CTR
€16.50
CPM
€1.27
CPC