RTB Index – May 2019

11.6.2019, RTB Index

In May, CTRs for video ads rose significantly, as did the number of clicks for Mobile Skins. On the contrary, the CTR for TV Banners dropped sharply.

The May RTB Index is in the chart below. It is also available for download as a PDF.

Banners 300×600 px	0.10% CTR	€1.22 CPM	€1.27 CPC
Skins	0.76% CTR	€4.59 CPM	€0.60 CPC
Mobile Skins	2.06% CTR	€2.52 CPM	€0.12 CPC
Interscroller	0.65% CTR	€4.24 CPM	€0.65 CPC
Native Ads	0.80% CTR	€1.60 CPM	€0.20 CPC
Videos Preroll, Outstream, Bumper	1.75% CTR	€5.97 CPM	€0.34 CPC
Television banners	1.30% CTR	€16.50 CPM	€1.27 CPC