RTB Index – May 2018

13.6.2018, RTB Index

In May, CTRs of selected ad formats declined in RTB advertising in the R2B2 network. CPMs did not change much.

RTB Index – May 2018

The average CPM for the entire R2B2 Multiscreen network was €2.00. The CTR fell 18% to 0.46%.

The only format in the RTB Index that improved from April was the 300x600px Banner. Its CTR increased by 6%. The same metrics for other formats dropped significantly, by at least 10%. This was particularly true of videos and Native ads, which dropped by more than 20%. The CTR for Takeover Skins fell by 10% compared to April, while its mobile alternative, Mobile Skins, fell 19%.

The CTR for TV banners improved by less than 5%. The CPM moved upward by 12% to a final price of €24.31.

Banners

300×600 px

0.14%
CTR
€1.59
CPM
€1.14
CPC

Skins

1.13%
CTR
€4.84
CPM
€0.43
CPC

Mobile Skins

2.21%
CTR
€2.79
CPM
€0.13
CPC

Native Ads

0.77%
CTR
€1.69
CPM
€0.22
CPC

Videos

preroll, outstream

0.82%
CTR
€5.63
CPM
€0.69
CPC

Television banners

1.55%
CTR
€24.31
CPM
€1.57
CPC