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RTB Index – March 2019

9.4.2019, RTB Index

The premium formats Takeover Skins and Interscroller were less expensive in March. On the contrary, Mobile Skins, despite a noticeable drop in CTR, cost 5% more. TV Banners returned to a CTR of over 2% becoming the format with the highest CTR.

RTB Index – March 2019
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The March RTB Index is in the chart below. It is also available for download as a PDF.

Banners

300×600 px
0.08%
CTR
€1.16
CPM
€1.42
CPC

Skins
0.76%
CTR
€4.74
CPM
€0.63
CPC

Mobile Skins
1.41%
CTR
€2.62
CPM
€0.19
CPC

Interscroller
0.79%
CTR
€4.08
CPM
€0.51
CPC

Native Ads
0.74%
CTR
€1.79
CPM
€0.24
CPC

Videos

preroll, outstream, bumper
1.63%
CTR
€5.13
CPM
€0.32
CPC

Television banners
2.43%
CTR
€15.91
CPM
€0.65
CPC

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