For the selected formats, the CPM remained more stable with only a slight change in price from February. Only the prices of Videos rose significantly, as R2B2 had predicted earlier, on average 6,44 € CPM, which was a 14% increase from February.
Unlike the CPM, the CTR varied greatly between formats. Both styles of Skins, mobile and classic, recorded a significant decline from February. To be precise, Mobile Skins dropped to a 1.21% CTR and classic Programmatic Skins to 1.42%. The CTR for Native Ads increased considerably, by 30% to reach 0.46%. Since the CPM for Native Ads remained the same, this format has become more efficient, resulting in a lower CPC of 0,42 € on average. A similar development occurred with Videos, where the CTR rose by 19% to 1.44%. Despite the higher CPM, CPC prices dropped slightly to 0,45 €.
The CPM for unmasked domains was on average 58% higher across the selected formats compared to domains with R2B2 masks.