RTB Index – June 2019

9.7.2019, RTB Index

In June, CPMs for video ads grew the most. CPMs also increased for Takeover Skins (by 2.6%) and Mobile Branding (by 5.7%).

RTB Index – June 2019

During the same period, CTRs for mobile formats rose while Native Ads recorded a 22% drop in clickability. In the case of HbbTV campaigns, those without a click-through option clearly prevailed, so the CTR is lower. As a result, the CPC is much higher than the previous month.

 

The June RTB Index is charted below. It is also available for download as a PDF.

Banners

300×600 px

0.09%
CTR
€1.20
CPM
€1.41
CPC

Skins

0.73%
CTR
€4.71
CPM
€0.64
CPC

Mobile Skins

2.29%
CTR
€2.67
CPM
€0.12
CPC

Interscroller

0.91%
CTR
€4.15
CPM
€0.46
CPC

Native Ads

0.62%
CTR
€1.60
CPM
€0.26
CPC

Videos

Preroll, Outstream, Bumper

1.15%
CTR
€6.13
CPM
€0.53
CPC

Television banners

0.11%
CTR
€16.80
CPM
€15.65
CPC