During the same period, CTRs for mobile formats rose while Native Ads recorded a 22% drop in clickability. In the case of HbbTV campaigns, those without a click-through option clearly prevailed, so the CTR is lower. As a result, the CPC is much higher than the previous month.
The June RTB Index is charted below. It is also available for download as a PDF.
Banners300×600 px |
0.09%
CTR
|
€1.20
CPM
|
€1.41
CPC
|
Skins |
0.73%
CTR
|
€4.71
CPM
|
€0.64
CPC
|
Mobile Skins |
2.29%
CTR
|
€2.67
CPM
|
€0.12
CPC
|
Interscroller |
0.91%
CTR
|
€4.15
CPM
|
€0.46
CPC
|
Native Ads |
0.62%
CTR
|
€1.60
CPM
|
€0.26
CPC
|
VideosPreroll, Outstream, Bumper |
1.15%
CTR
|
€6.13
CPM
|
€0.53
CPC
|
Television banners |
0.11%
CTR
|
€16.80
CPM
|
€15.65
CPC
|