In June 2017, the average CPM fell 7% to a final price of €2.87. However, the CTR fell 16% to 0.73%.
From our selected formats, it’s worth mentioning Mobile Skins. Their average CPM decreased from €4.84 in May to €3.47. That’s a 28% drop from month to month. On the other hand, the CTR increased significantly in comparison to May, by more than 200% to 3.58%.
TV Banners, compared to the previous month, became 1% cheaper, as far as CPM, and their CTR fell 40% to a final value of 1.31%.