RTB Index – July 2019

8.8.2019, RTB Index

In July, video ads were the cheapest they have been this year (CPM 126 CZK). CTRs for Mobile Skins have been steadily climbing since March (2.31%). As far as HbbTV formats, more click-through campaigns have been sold, thus CTRs have been rising rapidly and CPMs for TV banners have been decreasing. July’s average CPC for HbbTV banners was 15 CZK—the cheapest so far this year.

RTB Index – July 2019

The July RTB Index is charted below. It is also available for download as a PDF.

Banners

300×600 px

0.09%
CTR
€0.96
CPM
€1.06
CPC

Skins

0.63%
CTR
€4.07
CPM
€0.64
CPC

Mobile Skins

2.31%
CTR
€2.55
CPM
€0.11
CPC

Interscroller

0.64%
CTR
€4.19
CPM
€0.65
CPC

Native Ads

0.94%
CTR
€1.67
CPM
€0.18
CPC

Videos

Preroll, Outstream, Bumper

0.69%
CTR
€4.91
CPM
€0.71
CPC

Television banners

2.38%
CTR
€14.02
CPM
€0.59
CPC