RTB Index – July 2018

9.8.2018, RTB Index

The July RTB Index once again shows differences in trends across formats. Now Bumper and Interscroller are also included in the index.

RTB Index – July 2018

The average CPM in July for the entire R2B2 Multiscreen network was 47 CZK. The CTR fell 15% in comparison to the previous month to a final 0.46%.

For video ads, including the new format Bumper, the CTR continued to increase. With an increase of 15%, the final average was 1.53%. Campaigns with Takeover Skins, on the other hand, weren’t very successful. For desktop versions, the CTR decreased by 10% compared to June, and Mobile Skins, after plummeting more than 15%, had an average CTR of 2.05%. The new format Interscroller reached a CTR of 1.02%. Across the R2B2 Multiscreen network, the average CPM was 122 CZK, and thus the cost per click increased to 12 CZK.

Programmatic campaigns on HbbTV have improved since June and reached a CTR of 0.65%. So the average price of a TV banner increased to 430 CZK per thousand impressions, and the price per click was 66 CZK.

Banners

300×600 px

0.14%
CTR
€1.32
CPM
€0.94
CPC

Skins

1.13%
CTR
€5.51
CPM
€0.49
CPC

Mobile Skins

2.05%
CTR
€2.59
CPM
€0.13
CPC

Interscroller

1.02%
CTR
€4.77
CPM
€0.47
CPC

Native Ads

0.89%
CTR
€1.68
CPM
€0.19
CPC

Videos

preroll, outstream, bumper

1.53%
CTR
€5.45
CPM
€0.36
CPC

Television banners

0.65%
CTR
€16.75
CPM
€2.56
CPC