RTB Index – January 2019

6.2.2019, RTB Index

The prices of RTB ads on R2B2 Multiscreen fell in January. Conversely, CTRs for the selected formats grew. Television banners and video ads had the highest CTRs.

RTB Index – January 2019

The January RTB Index is in the chart below. It is also available for download as a PDF.

Banners

300×600 px

0.08%
CTR
€1.04
CPM
€1.34
CPC

Skins

1.31%
CTR
€5.14
CPM
€0.39
CPC

Mobile Skins

1.67%
CTR
€2.90
CPM
€0.17
CPC

Interscroller

0.90%
CTR
€4.83
CPM
€0.53
CPC

Native Ads

0.70%
CTR
€1.68
CPM
€0.24
CPC

Videos

preroll, outstream, bumper

2.44%
CTR
€5.28
CPM
€0.22
CPC

Television banners

2.42%
CTR
€18.79
CPM
€0.78
CPC