RTB Index – February 2019

8.3.2019, RTB Index

Out of all the RTB ad formats in R2B2 Multiscreen, only the prices for mobile formats and Takeover Skins fell in February. TV banners and video ads still had the highest CTRs, although they were below 2%.

RTB Index – February 2019

The February RTB Index is in the chart below. It is also available for download as a PDF.

Banners

300×600 px

0.08%
CTR
€1.06
CPM
€1.26
CPC

Skins

1.17%
CTR
€5.08
CPM
€0.44
CPC

Mobile Skins

1.92%
CTR
€2.51
CPM
€0.13
CPC

Interscroller

0.91%
CTR
€4.54
CPM
€0.50
CPC

Native Ads

0.69%
CTR
€1.69
CPM
€0.24
CPC

Videos

preroll, outstream, bumper

1.90%
CTR
€5.88
CPM
€0.31
CPC

Television banners

1.45%
CTR
€18.80
CPM
€1.29
CPC