RTB Index – February 2018

13.3.2018, RTB Index

The prices of RTB ads on the R2B2 Multiscreen network have again rebounded and grown. The average network CPM increased by 10% to €2.19. The average CTR for the entire network moved in the same direction reaching 0.62%—a 15% increase from the previous month.

RTB Index – February 2018

This upward trend in prices also held true for selected formats in the RTB Index, but that was not the case for their CTRs. Once again, the biggest slump was reported for Banners, which decreased by 31% compared to the previous month. The CTRs for Mobile Skins and Native Ads fell by 17% and 16% respectively. The only selected format whose CTR rose was Videos, which improved by 9%.

In February, HbbTV was more balanced due to click-through campaigns. TV Banners have thus reached a higher CTR of 1.28%. The average CPM, however, also increased by 19% to a final price of €20.92.

Banners

300×600 px

0.08 %
CTR
€1.52
CPM
€1.85
CPC

Skins

1.58 %
CTR
€4.72
CPM
€0.30
CPC

Mobile Skins

2.08 %
CTR
€3.12
CPM
€0.15
CPC

Native Ads

0.69 %
CTR
€1.93
CPM
€0.28
CPC

Videos

preroll, outstream

1.66 %
CTR
€5.26
CPM
€0.32
CPC

Television banners

1.28 %
CTR
€20.92
CPM
€1.63
CPC