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RTB Index – August 2019

10.9.2019, RTB Index

In August, the CPM rose for all formats except videos and 300x600 Banners. The biggest change was recorded for 300x600 Banners whose CPC fell from 27 CZK to 17 CZK. This is the lowest CPC this format has had over the past year. The CTR for videos increased from 0.69% to 1.30%, and the CTR for Mobile Skins has also continued to climb.

RTB Index – August 2019
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The August RTB Index is charted below. It is also available for download as a PDF.

Banners

300×600 px
0.13%
CTR
€0.88
CPM
€0.66
CPC

Skins
0.78%
CTR
€4.10
CPM
€0.52
CPC

Mobile Skins
2.52%
CTR
€2.69
CPM
€0.11
CPC

Interscroller
0.61%
CTR
€4.42
CPM
€0.72
CPC

Native Ads
0.90%
CTR
€1.87
CPM
€0.21
CPC

Videos

Preroll, Outstream, Bumper
1.30%
CTR
€4.77
CPM
€0.37
CPC

Television banners
0.50%
CTR
€17.19
CPM
€3.41
CPC

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