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RTB Index – September 2019

10.10.2019, RTB Index

In September, the CPC fell for all formats except 300x600 Banners and Takeover Skins. The CPM for 300x600 Banners held steady at just under 1 Euro. HbbTV was dominated by pay-per-click campaigns.

RTB Index – September 2019
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The September RTB Index is charted below. It is also available for download as a PDF.

Banners

300×600 px
0.12%
CTR
€0.91
CPM
€0.75
CPC

Skins
0.72%
CTR
€4.14
CPM
€0.58
CPC

Mobile Skins
2.38%
CTR
€2.44
CPM
€0.10
CPC

Interscroller
0.64%
CTR
€4.44
CPM
€0.70
CPC

Native Ads
1.03%
CTR
€1.76
CPM
€0.17
CPC

Videos

Preroll, Outstream, Bumper
1.85%
CTR
€5.46
CPM
€0.29
CPC

Television banners
2.09%
CTR
€13.67
CPM
€0.65
CPC

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