RTB Index – August 2018

10.9.2018, RTB Index

In August, CTRs were lower for banner formats. On the contrary, they were good for videos and TV ads on HbbTV.

RTB Index – August 2018

The average CPM for the entire R2B2 Multiscreen network was €1.72 in August. The CTR fell by 19% to 0.37%. Lower CTRs were also prevalent among the selected banner formats. This was especially true of Takeover Skins and Mobile Skins whose CTRs fell month-on-month by 14% and 17% respectively. Interscroller, 300×600 Banners, and Native ads had CTRs 7–9% lower than the previous month. On the other hand, video ads were successful with a 14% increase in the CTR to 1.74%.

TV Banners returned to a CTR of 1.54%, with the average CPM rising less than 16% to €19.33.

Banners

300×600 px

0.13%
CTR
€1.22
CPM
€0.95
CPC

Skins

0.97%
CTR
€5.89
CPM
€0.61
CPC

Mobile Skins

1.70%
CTR
€2.58
CPM
€0.15
CPC

Interscroller

0.94%
CTR
€4.43
CPM
€0.47
CPC

Native Ads

0.82%
CTR
€1.70
CPM
€0.21
CPC

Videos

preroll, outstream, bumper

1.74%
CTR
€6.12
CPM
€0.35
CPC

Television banners

1.54%
CTR
€19.33
CPM
€1.26
CPC