RTB Index – April 2019

9.5.2019, RTB Index

In April, the prices of Takeover Skins decreased yet again, this time by 10%. The CTRs for Mobile Skins and Native Ads grew, while TV Banners held steady.

RTB Index – April 2019

The April RTB Index is in the chart below. It is also available for download as a PDF.

Banners

300×600 px

0.09%
CTR
€1.10
CPM
€1.18
CPC

Skins

0.67%
CTR
€4.31
CPM
€0.64
CPC

Mobile Skins

1.77%
CTR
€2.45
CPM
€0.14
CPC

Interscroller

0.74%
CTR
€4.13
CPM
€0.56
CPC

Native Ads

0.86%
CTR
€1.66
CPM
€0.19
CPC

Videos

preroll, outstream, bumper

1.26%
CTR
€5.76
CPM
€0.46
CPC

Television banners

2.43%
CTR
€16.51
CPM
€0.68
CPC