RTB Index – April 2018

14.5.2018, RTB Index

April’s results for the R2B2 network were the same as those from March. However, CTRs of selected formats improved as videos continued to fall.

RTB Index – April 2018

The average CPM and CTR for the entire R2B2 network remained unchanged from March, so programmatic ads were bought for an average price of €2.05 with a CTR of 0.56%. However, CTRs improved for most of the selected formats in the RTB Index. The greatest improvements were seen in Banners 300x600px increasing by 43%, Takeover Skins increasing by 15% and both Mobile Skins and Native ads increasing by 13%. The average CTR for videos fell by 19% in April, so the CTR was close to 1%.

The CPMs of all RTB Index formats moved concurrently. In April, they increased by just a few percent, more precisely by 3–6%.

There were no large fluctuations in the numbers for TV Banners. Compared to March, the CPM increased by 1% and the CTR by less than 15%.

Banners

300×600 px

0.13 %
CTR
€1.51
CPM
€1.16
CPC

Skins

1.26 %
CTR
€4.93
CPM
€0.39
CPC

Mobile Skins

2.74 %
CTR
€3.14
CPM
€0.11
CPC

Native Ads

0.98 %
CTR
€1.66
CPM
€0.17
CPC

Videos

preroll, outstream

1.08 %
CTR
€5.42
CPM
€0.50
CPC

Television banners

1.48 %
CTR
€21.68
CPM
€1.46
CPC