RTB Index – April 2018

The average CPM and CTR for the entire R2B2 network remained unchanged from March, so programmatic ads were bought for an average price of €2.05 with a CTR of 0.56%. However, CTRs improved for most of the selected formats in the RTB Index. The greatest improvements were seen in Banners 300x600px increasing by 43%, Takeover Skins increasing by 15% and both Mobile Skins and Native ads increasing by 13%. The average CTR for videos fell by 19% in April, so the CTR was close to 1%.

The CPMs of all RTB Index formats moved concurrently. In April, they increased by just a few percent, more precisely by 3–6%.

There were no large fluctuations in the numbers for TV Banners. Compared to March, the CPM increased by 1% and the CTR by less than 15%.