The average CPM and CTR for the entire R2B2 network remained unchanged from March, so programmatic ads were bought for an average price of €2.05 with a CTR of 0.56%. However, CTRs improved for most of the selected formats in the RTB Index. The greatest improvements were seen in Banners 300x600px increasing by 43%, Takeover Skins increasing by 15% and both Mobile Skins and Native ads increasing by 13%. The average CTR for videos fell by 19% in April, so the CTR was close to 1%.
The CPMs of all RTB Index formats moved concurrently. In April, they increased by just a few percent, more precisely by 3–6%.
There were no large fluctuations in the numbers for TV Banners. Compared to March, the CPM increased by 1% and the CTR by less than 15%.
Banners300×600 px |
0.13 %
CTR
|
€1.51
CPM
|
€1.16
CPC
|
Skins |
1.26 %
CTR
|
€4.93
CPM
|
€0.39
CPC
|
Mobile Skins |
2.74 %
CTR
|
€3.14
CPM
|
€0.11
CPC
|
Native Ads |
0.98 %
CTR
|
€1.66
CPM
|
€0.17
CPC
|
Videospreroll, outstream |
1.08 %
CTR
|
€5.42
CPM
|
€0.50
CPC
|
Television banners |
1.48 %
CTR
|
€21.68
CPM
|
€1.46
CPC
|