ignificant decrease in CPC. Prices for Native Ads have dropped by 20%.
In April, the average prices for programmatic online advertising in the R2B2 network for the Czech and Slovak markets stagnated across the board.
Both the CPM and CPC remained at nearly the same level compared to the previous month. The average CPM was €3.14, and the average CPC was €0.32. Overall, the CTR increased by 13%, ending at 0.99%.
The most striking fluctuation among the various formats was in Video advertising whose CTR improved by 92%, finishing at 2.75%. With these results and only a moderate drop in the CPM of 3% to €6.23, the CPC significantly decreased, dropping to half that of the previous month, to an average of €0.23.
The CPM of Native ads dropped by 20% to €1.57. However, the CTR also dropped, to 0.31%, which led to an increase in the CPC averaging €0.51.
The second most effective format on the RTB Index, after video, was Mobile branding whose CTR improved by 30% to 1.6%. The price for this format remained slightly higher than in March at a CPM of €4.89. The CPC fell noticeably from €0.41 to €0.31.