R2B2’s native ad generator helps with campaigns for Vodafone, Česká Spořitelna, and Twisto

, Press releases

Half a year after the launch of a native ad generator by Czech ad tech company R2B2, it is regularly used by dozens of agencies and advertisers. In total, it has been used to make several hundred creatives.

R2B2’s native ad generator helps with campaigns for Vodafone, Česká Spořitelna, and Twisto

The tool released by R2B2 in 2018 simplifies the work of marketing teams when creating native ads and then making purchases for RTB campaigns. So far, it has been used to make roughly 500 creatives, including creatives for brands such as Vodafone, Česká Spořitelna, and Twisto.

The agencies that use the generator have assessed it positively. One example is GroupM, which prepares campaigns including native ads for the telecommunications provider Vodafone. “The generator is user-friendly, even for those who are working with native ads for the first time. You can make a creative in just a few clicks. I also appreciate being able to see a realistic preview of the creative. It can then be deployed on the Adform DSP in a matter of half a minute,” says Tomáš Kudeřík, PBU Specialist at GroupM.

Kateřina Jírová, Programmatic Senior Specialist at GroupM, agrees that creatives can be made and deployed quickly. “I can say that I have been working with the generator myself, and it has made my deployment of native ads much easier and quicker. Being able to preview the resulting creative in the generator makes up for the fact that this feature is not available through Adform.”