R2B2 is introducing a new tool for creating native ads

, Press releases

The Czech ad-tech company R2B2, which operates a digital ad network, is introducing a new tool for creating native ads.

R2B2 is introducing a new tool for creating native ads

R2B2 has made creating native ads simple by introducing their new tool called the R2B2 Native Generator. Using this online tool, in just 3 steps advertisers can easily create ads which they then upload to the Adform DSP. “Our Native Generator significantly simplifies the process of making native ads, and it is also designed so that advertisers can reach so-called SuperNative status with their ad. This can be instantly verified directly in the tool, where you can preview the resulting creative embedded in the website content,” says František Bauma, product manager at R2B2.

The Native Ad format is one that should influence the development of display ads in the coming years. Its fourfold growth last year, according to SIPR’s Internet advertising performance survey, confirms this trend. R2B2, which introduced so-called SuperNative ads last year, also believes in this format. It can adapt to most websites that are connected to the R2B2 Multiscreen network. The creatives contain an image with a headline and a lead that fit in perfectly with the website content, are unintrusive, and create the impression of being organic content in the given media.

Find the Generator at studio.r2b2.cz