R2B2 is pushing the borders of reach beyond RTB.
The Czech ad-tech company R2B2 has introduced a new approach to programmatic ad buying called R2B2 Multiscreen. Using the latest technology, they connect to more than 10 million screens in the Czech Republic and make it possible to reach 90% of the online population plus nearly 2 million TV viewers…
Read more at Mediaguru.cz (Czech language)