Programmatic Takeover Skins for AXA Assistance

, Case studies

AXA Assistance decided to promote its new product, Lawyer on Hand, using Takeover Skins bought via RTB. Programmatic Takeover Skins were chosen because they are superior among banner formats. This format is also ideal for increasing brand awareness. The ample space enables advertisers to present ad messages creatively.

Programmatic Takeover Skins for AXA Assistance

The 2000×1400 px banner covers most computer screens. The website that is currently being viewed is displayed on the foreground of the banner. The CTR for the programmatic Takeover Skins in this campaign reached 1.30%. According to the RTB Index, this result is 2.75 times higher than the CTR for standard banners. Furthermore, the amount of time the Takeover Skins were visible was 2.3 times higher compared to standard banners.