Programmatic campaigns for AVON on HbbTV

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The cosmetic company AVON used HbbTV’s promotion capabilities for their campaigns in the Czech Republic entitled Slevobraní and Předsevzetí. The marketing agency MC2 took care of the campaign implementation and purchase of ad space.

Programmatic campaigns for AVON on HbbTV

For their HbbTV campaigns, they chose to use TV Banners in two sizes – Banner and Big Banner. The banners weren’t clickable, so the company included URLs to special web pages in the creatives for both campaigns.

Read the entire case study in the attached file.