Programmatic campaign utilizing retargeting on HbbTV for Škoda Auto

, Case studies

Škoda Auto decided to use programmatic buying for its campaign on HbbTV and, along with it, an advanced targeting method - retargeting.

Programmatic campaign utilizing retargeting on HbbTV for Škoda Auto

The goal of the campaign was to introduce the special features of the new Škoda Karoq. It consisted of three sets of short video ads showing individual components of the equipment, specifically the digital panel and the assistance systems Lane Assist and Front Assist.

Programmatic buying, in addition to enabling campaign self-management and immediate control over results and costs, also provides a feature known as HbbTV retargeting. This feature makes it possible to distribute ad messages only to viewers who have already shown interest in the brand’s product at least once, in this case by viewing the first video ad.

The agency PHD handled the campaign, which utilized the R2B2 Multiscreen ad network.

To find out how the retargeting on HbbTV was done and what the results were, download the case study.