The film distributor Vertical Entertainment together with the advertising agency InsiderMedia decided to try out the new method of targeting on HbbTV—content targeting.
Programmatic campaign utilizing content targeting on HbbTV for Vertical Entertainment
20.6.2018, Case studies
In the autumn of 2017, film distributor Vertical Entertainment released the new film It. Because the movie was classified as horror, it was necessary to reach fans of that genre to promote it.
InsiderMedia found a suitable solution utilizing so-called content targeting on HbbTV, which R2B2 offers in the context of their programmatic network. Which viewers did they manage to reach with this targeting method? What was the advertiser’s reaction to the campaign itself?
The answers to these questions can be found in the case study.