TRIAD Advertising wanted a campaign to raise awareness of Kingswood cider through a “carefree” clip, as they had an ideal opportunity to address TV viewers who were expected to be relaxing in front of the TV.
The solution was programmatic advertising on HbbTV using the format Push 2 Play. The agency created an animated banner for this format. The video, which played when the red button was pressed or directly at the user’s request, contained the main advertising message.
What results did the campaign achieve with the animated banner? How did the campaign go and what would the agency do differently next time? Find the answers to all of these questions in the case study.