Mobile Skins in a programmatic campaign for FORTUNA GAME

, Case studies

FORTUNA GAME used programmatic in an acquisition campaign during the 2018 FIFA World Cup. For mobile advertising, the format Mobile Skins was selected on the R2B2 Multiscreen network.

Mobile Skins in a programmatic campaign for FORTUNA GAME

The campaign to acquire new clients and promote a special offer from FORTUNA GAME was planned to coincide with the 2018 FIFA World Cup. Ads for this digital campaign were bought programmatically on R2B2’s network, where the format Mobile Skins was chosen to target mobile users.

According to Ondřej Hanulík, Group Digital Marketing Specialist at FORTUNA GAME, this path promised more precise user targeting along with a higher conversion rate.

To find out what the final results of the campaign were and whether they met expectations, read the case study. You will also learn how to use Mobile Skins in your campaigns.