Mobile ads are gaining in popularity and are quickly catching up to desktop ads. The largest format available, Interscroller, has become the ideal solution for targeting mobile users in RTB campaigns since its introduction last year. Therefore, even Plzeňský Prazdroj decided to use this format for its programmatic campaign run by TRIAD Advertising.
“For us, Interscroller was a path to our target audience outside the realm of social media, which is our primary means of communication,” explains Barbora Ivánová from TRIAD Advertising
Have a look at the attached case study to find out what the results were and why Interscroller is an excellent choice for RTB campaigns.