Interscroller in a programmatic campaign for Kingswood

, Case studies

Plzeňský Prazdroj created a special mixed drink called Whisper under the Kingswood brand. The agency TRIAD Advertising handled the product promotion, choosing to buy ads, namely Interscroller, programmatically through the R2B2 Multiscreen digital network.

Interscroller in a programmatic campaign for Kingswood

Mobile ads are gaining in popularity and are quickly catching up to desktop ads. The largest format available, Interscroller, has become the ideal solution for targeting mobile users in RTB campaigns since its introduction last year. Therefore, even Plzeňský Prazdroj decided to use this format for its programmatic campaign run by TRIAD Advertising.

“For us, Interscroller was a path to our target audience outside the realm of social media, which is our primary means of communication,” explains Barbora Ivánová from TRIAD Advertising

Have a look at the attached case study to find out what the results were and why Interscroller is an excellent choice for RTB campaigns.