Advertise on screens of all sizes through just one network. Here’s how it works.
All in one place. On one network. In real time.
R2B2 Multiscreen is Czech technology for automated advertising. We put programmatic ads on screens of all types - on computers, TVs, tablets, and mobile devices. More than 10,000,000 screens in the Czech Republic are connected to the network.
R2B2 Multiscreen lets you reach recipients anytime, anywhere, with better planning, control, and statistics.
90% of media consumption takes place via screen
As the Czech programmatic market rises steadily by tens of percent year-on-year, one of its biggest players, the ad tech company R2B2, has responded by expanding its programmatic ad network´s portfolio of formats. For mobile, it has deployed the largest ad format ever, Interscroller. As for video ads, it has added a short, 6-second, unskippable ad called Bumper.
June was a strong month for advertising, even RTB advertising. To find out what the performance and prices were like for the R2B2 Multiscreen digital network, take a look at our new RTB Index.
Škoda Auto decided to use programmatic buying for its campaign on HbbTV and, along with it, an advanced targeting method - retargeting.
The film distributor Vertical Entertainment together with the advertising agency InsiderMedia decided to try out the new method of targeting on HbbTV—content targeting.