All devices. One network.

Do RTB in HbbTV.

Become an R2B2 demand partner in 2018.

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connected devices
connected devices

R2B2 Multiscreen automatically reaches

  • 90% of Czech Internet users
  • 1,940,000 Czech TV viewers
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New possibilities for advertisers

Advertise on screens of all sizes through just one network. Here’s how it works.

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What does R2B2 offer advertisers?

  • Access to the RTB auction Auction models that create a level playing field
  • Statistics Automation ensures ongoing campaign optimization
  • Reporting Monitoring and online reports enable maximum control
  • Respected partners Compatibility with the most commonly used systems in the Czech Republic
  • Interactivity Attractiveness and interactivity improve results
  • Brand new formats Large formats suitable for advertising prestigious brands
  • Targeting State-of-the-art data targeting methods dramatically increase ad performance and offer brand new approaches to advertising, CRM, and B2B marketing

All in one place. On one network. In real time.

R2B2 Multiscreen

All devices. One network.

R2B2 Multiscreen is Czech technology for automated advertising. We put programmatic ads on screens of all types - on computers, TVs, tablets, and mobile devices. More than 10,000,000 screens in the Czech Republic are connected to the network.

R2B2 Multiscreen lets you reach recipients anytime, anywhere, with better planning, control, and statistics.

90% of media consumption takes place via screen

Connected

  • 3,000,000 mobile devices
  • 6,000,000 computers
  • 1,000,000 TVs

The top Czech media companies and TV stations have chosen to collaborate with R2B2

Articles & press releases

RTB Index – December 2018

RTB Index – December 2018

In December, CTRs for ad formats in the R2B2 network rose. TV banners again reached a CTR of over 2%. Price increases mainly affected mobile formats.

Mobile Skins in a programmatic campaign for FORTUNA GAME

Mobile Skins in a programmatic campaign for FORTUNA GAME

FORTUNA GAME used programmatic in an acquisition campaign during the 2018 FIFA World Cup. For mobile advertising, the format Mobile Skins was selected on the R2B2 Multiscreen network.

Interscroller has become the best selling mobile format in the R2B2 network

Interscroller has become the best selling mobile format in the R2B2 network

Interscroller was introduced by R2B2 at the end of June 2018. After only five months, the number of impressions sold has already soared past Mobile Skins, which was previously the best selling mobile format.

R2B2 announces a record amount of space for RTB ads, strengthens mobile advertising

R2B2 announces a record amount of space for RTB ads, strengthens mobile advertising

R2B2 offers advertisers 4 billion impressions a month on Czech and Slovak websites. On HbbTV, 300 million impressions a month are available.