All devices. One network.

Do RTB in HbbTV.

Become an R2B2 demand partner in 2018.

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connected devices
connected devices

R2B2 Multiscreen automatically reaches

  • 90% of Czech Internet users
  • 1,940,000 Czech TV viewers
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New possibilities for advertisers

Advertise on screens of all sizes through just one network. Here’s how it works.

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What does R2B2 offer advertisers?

  • Access to the RTB auction Auction models that create a level playing field
  • Statistics Automation ensures ongoing campaign optimization
  • Reporting Monitoring and online reports enable maximum control
  • Respected partners Compatibility with the most commonly used systems in the Czech Republic
  • Interactivity Attractiveness and interactivity improve results
  • Brand new formats Large formats suitable for advertising prestigious brands
  • Targeting State-of-the-art data targeting methods dramatically increase ad performance and offer brand new approaches to advertising, CRM, and B2B marketing

All in one place. On one network. In real time.

R2B2 Multiscreen

All devices. One network.

R2B2 Multiscreen is Czech technology for automated advertising. We put programmatic ads on screens of all types - on computers, TVs, tablets, and mobile devices. More than 10,000,000 screens in the Czech Republic are connected to the network.

R2B2 Multiscreen lets you reach recipients anytime, anywhere, with better planning, control, and statistics.

90% of media consumption takes place via screen

Connected

  • 3,000,000 mobile devices
  • 6,000,000 computers
  • 1,000,000 TVs

The top Czech media companies and TV stations have chosen to collaborate with R2B2

Articles & press releases

Interactive ads on TV get better response from viewers than online advertising

Interactive ads on TV get better response from viewers than online advertising

More than two years ago, when banner ads first appeared on HbbTV, it wasn’t clear how viewers would react to the new style of ads that also were interactive. Today, campaigns on HbbTV have significantly higher interaction rates than those on mobile devices or computers.

RTB Index – October 2018

RTB Index – October 2018

The average ad price for the R2B2 Multiscreen network didn’t change much. The selected online formats, however, were less expensive, with prices for TV banners dropping by more than a quarter.

With the R2B2 Multiscreen network, it is now possible to target mobile phones by brand and model. The first to try it out was Samsung

With the R2B2 Multiscreen network, it is now possible to target mobile phones by brand and model. The first to try it out was Samsung

The Czech ad tech company R2B2, which operates a digital ad network, has introduced a new way of targeting mobile phone users. Advertisers can programmatically reach users on mobile devices according to the brand and model of their phones. The first to try out this type of targeting in a campaign was Samsung.

R2B2’s native ad generator helps with campaigns for Vodafone, Česká Spořitelna, and Twisto

R2B2’s native ad generator helps with campaigns for Vodafone, Česká Spořitelna, and Twisto

Half a year after the launch of a native ad generator by Czech ad tech company R2B2, it is regularly used by dozens of agencies and advertisers. In total, it has been used to make several hundred creatives.