All devices. One network.

Do RTB in HbbTV.

Become an R2B2 demand partner in 2018.

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connected devices
connected devices

R2B2 Multiscreen automatically reaches

  • 90% of Czech Internet users
  • 1,940,000 Czech TV viewers
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New possibilities for advertisers

Advertise on screens of all sizes through just one network. Here’s how it works.

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What does R2B2 offer advertisers?

  • Access to the RTB auction Auction models that create a level playing field
  • Statistics Automation ensures ongoing campaign optimization
  • Reporting Monitoring and online reports enable maximum control
  • Respected partners Compatibility with the most commonly used systems in the Czech Republic
  • Interactivity Attractiveness and interactivity improve results
  • Brand new formats Large formats suitable for advertising prestigious brands
  • Targeting State-of-the-art data targeting methods dramatically increase ad performance and offer brand new approaches to advertising, CRM, and B2B marketing

All in one place. On one network. In real time.

R2B2 Multiscreen

All devices. One network.

R2B2 Multiscreen is Czech technology for automated advertising. We put programmatic ads on screens of all types - on computers, TVs, tablets, and mobile devices. More than 10,000,000 screens in the Czech Republic are connected to the network.

R2B2 Multiscreen lets you reach recipients anytime, anywhere, with better planning, control, and statistics.

90% of media consumption takes place via screen

Connected

  • 3,000,000 mobile devices
  • 6,000,000 computers
  • 1,000,000 TVs

The top Czech media companies and TV stations have chosen to collaborate with R2B2

Articles & press releases

R2B2: Advertisers Can Confirm Ad Visibility before Buying

R2B2: Advertisers Can Confirm Ad Visibility before Buying

For spring 2020, R2B2 has put together packages for buying high-visibility banners and native ads. The packages have been made based on thorough metrics and ensure that the ads are displayed in the most visible positions. This even applies to native ads, whose metrics are new.

R2B2 Expands Its Selection of Native Ads for 2020

R2B2 Expands Its Selection of Native Ads for 2020

R2B2 has expanded its digital ad network to be compatible with new types of native ads. SuperNative ads will continue to be a priority in 2020, and prices will remain unchanged.

RTB Index – November 2019

RTB Index – November 2019

In November, the CPC for all online formats increased. CPMs also rose, especially for Interscroller, Takeover Skins, and Mobile Skins.

Earnings on ad placements are on the rise, auction sales are getting stronger

Earnings on ad placements are on the rise, auction sales are getting stronger

The revenue per unit on internet ad placements sold at auction during high season has risen by more than 50%. The dramatic growth in performance has impacted both large and specialized publishers. The auctioning of ad space is receiving strong support from publishers.