HbbTV – Guide to the world of addressable TV advertising

, Articles

We have written a guide that will help you navigate all the options for addressable TV advertising on HbbTV. Here you can learn about everything from basic information, formats, and targeting to marketing communication strategies.

HbbTV – Guide to the world of addressable TV advertising

HbbTV is becoming a more and more useful TV feature. It makes it possible for viewers to access additional TV broadcasts without even having to get up off their living room sofas.

According to the statistics from March*, now the red button reaches more than 1,900,000 viewers.

For advertisers, this option is becoming increasingly more interesting. Programmatic buying allows them to get ad messages on TV in a very short time.

This guide is useful for anyone who wants to get more familiar with the options for addressable TV advertising. It covers everything from basic information, formats, and targeting to marketing communication strategies and tips on how to advertise on HbbTV.

*Source: FTV Prima, March 2018