A premium format on HbbTV which is a direct alternative to classic TV ads. It is a video ad that automatically plays when viewers switch channels.
With campaign management in one place and in real time, the advertiser has an instant overview of the progress and performance of campaigns and advertising messages. Thanks to online statistics, all the important metrics are immediately available. So advertisers can see how many viewers watched their ads and for how long. Additionally, they know how many people skipped their ads as well as how many used them to get to the advertiser’s advertising app. Being able to just click through to the advertising app is new for this format.
Another element for greater efficiency is the opportunity to utilize several types of targeting, including content targeting. This creates ideal conditions for better reach and increased effectiveness of the advertising message.
Switchroll can be used to advertise programmatically on the Czech stations Óčko, Óčko Star, TV Šlágr and Retro Music TV. In Slovakia, Switchroll is available on Markíza, Dajto, and Doma.
Make your own video according to the required technical specifications. Then upload it to the Adform DSP. To properly run the ad on HbbTV, it is necessary to select inventory for R2B2 HbbTV. After you have uploaded the video to this inventory, please send the video to us at firstname.lastname@example.org for approval.
HbbTV ads are displayed on TV screens where ad content is subject to the advertising code of ethics. Thus, we are required to uphold the code and are responsible for all ad content that is put on TV through our ad network.