Mobile Skins

A versatile mobile format with instant conversion capabilities

  • 100% visibility
  • Supports rich media
  • Users can instantly dial phone numbers
  • Extensive mobile reach
  • Advanced targeting options
  • Format suitable even for Native Ads


Mobile Skins are the ideal ad format for mobile phones. They aren’t aggressive, yet they ensure 100% visibility. Their attractiveness can be improved using rich media. For fast conversion they include the Click 2 Call feature which directly dials phone numbers.

Advanced targeting options allow the advertiser to reach precisely the desired audience.


With Mobile Skins you have three options for creatives. The first option is to use a standard image that meets the required technical specifications, which you will upload to the Adform DSP.

Another option is to use Rich Media, which you can make using your own templates.

The third option is to use a Native Ad, which is automatically placed in this position.

Technical specifications

  • Creative dimensions – 500×200 px
  • Data size up to 70 kB
  • Formats – JPG, PNG, GIF, HTML5
  • Can be bought via Adform DSP (R2B2 Premium Online inventory), Google Marketing Platform (DoubleClick Bid Manager), Criteo, AppNexus, RTBHouse, Cloud Technology, Adroll, 4Finance, etc.