Bumper

A 6-second video ad that cannot be skipped

  • Video ad for short messages
  • Cannot be skipped
  • Displayed in Instream players
  • Good for storytelling
  • Targeting and optimization options

Description

Bumper is a video ad format for 6-second messages. The advantage for advertisers is that it cannot be skipped. Bumper is displayed in the video player, just as with Instream. These short video ads are good for storytelling.

Creatives

Make your own video according to the required technical specifications. Then upload it to the DSP.

Technical specifications

  • Creative dimensions - 1280×720 px, 1920×1080 px
  • Data size up to 20 MB
  • Video formats - MP4, WEBM
  • AAC 48 kHz, max. 16.5 dB
  • Maximum video length - 6 seconds
  • Can be bought via Adform DSP (R2B2 Premium Online inventory), Google Marketing Platform (DoubleClick Bid Manager), AppNexus, and 4Finance