For the media

R2B2 s.r.o. is an independent Czech technology company based in Prague. We do business in the field of modern ad tech – in the field known as programmatic advertising.

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Programmatic advertising is founded on the principle of the global interconnection of screens, media, and advertisers into one single ecosystem. Its reach mimics the global spread of the Internet which has penetrated devices of all kinds. It makes it possible to launch real-time ad campaigns across continents, target ads to individual recipients, and remove procedural barriers.

Read more about programmatic advertising (real-time bidding) on Wikipedia.

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Pushing the borders of programmatic

R2B2 functions in the programmatic ecosystem as an ad network which reaches all screens – TVs, computers, and mobile devices. The importance of this network lies in the consolidation of ad space and the standardization of procedures and formats for all types of screens. We place great emphasis on the intelligent and sustainable interconnection between online ads and TV. We have nearly two years of successful operation behind us as well as several Czech and one global first in the field of ad innovation.

The R2B2 network reaches cca 90% of traditional online devices and cca 20%–25% of households via addressable TVs.

The team behind R2B2 has been doing work in the field of automation since 2006. Our technology company emerged from the inspirational environment at the Czech Technical University in Prague (ČVUT), with which it has had a close connection thus far. ČVUT graduates and students make up 70% of our team.

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The Czech ad-tech company R2B2 won at the very first prestigious international HbbTV Awards organized by the worldwide association for HbbTV.

The product that was successfully nominated was the R2B2 AYM header bidding solution, which can link demand for programmatic advertising to, among other things, HbbTV. This technology currently operates on eight TV stations. The judges considered R2B2 AYM to be “very innovative” and “an interesting business model”.

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Press releases

The R2B2 digital ad network is expanding to include more Slovak publishers. Internet.sk, KOŠICE:DNES, and StartItUp have recently joined its programmatic ad network. And what’s more, R2B2 has also added more banner and video formats to its portfolio.

As the Czech programmatic market rises steadily by tens of percent year-on-year, one of its biggest players, the ad tech company R2B2, has responded by expanding its programmatic ad network´s portfolio of formats. For mobile, it has deployed the largest ad format ever, Interscroller. As for video ads, it has added a short, 6-second, unskippable ad called Bumper.

HbbTV technology has opened the door for Internet video ads on TV. Since its arrival, classic video ad blocks are no longer the only way to show viewers ads. Space for this form of advertising is now growing rapidly and has reached beyond the borders of the Czech Republic.

The Czech ad tech company R2B2, which runs the digital ad network R2B2 Multiscreen, has added the newly launched TV station Prima KRIMI to its portfolio. Now advertisers who buy HbbTV ad space programmatically via the network have a 10th Czech TV channel available to them.