For the media

R2B2 is a Czech technology company that operates a digital ad network. We help publishers monetize ad space and advertisers expand ad reach in the Czech and Slovak markets. We are the only ones that facilitate programmatic sales of ad space on computers and mobile devices and, as of 2016, even TV using HbbTV technology.

intro image

We have been working in the fields of automation, technology, and online advertising since 2008 and have organized two professional conferences on programmatic advertising. We regularly shoot video podcasts with personalities from the media world, and we follow current trends in online advertising and respond to them.

If you are interested in the programmatic ecosystem, whether it be in general or purely technical topics, or if you need to find out more about programmatic advertising on HbbTV, email us at With your help, our expertise and experience can contribute to increased familiarity with programmatic in the Czech advertising market.

section image