R2B2 functions in the programmatic ecosystem as an ad network that reaches all screens—TVs, computers, and mobile devices. The importance of this network lies in the consolidation of ad space and the standardization of procedures and formats for all types of screens. We place great emphasis on the intelligent and sustainable interconnection between online ads and TV. We have nearly two years of successful operation behind us as well as several Czech and one global first in the field of ad innovation.
The R2B2 network reaches around 90% of traditional online devices and around 20%–25% of households via addressable TVs.
The team behind R2B2 has been doing work in the field of automation since 2006. Our technology company emerged from the inspirational environment at the Czech Technical University in Prague (ČVUT), with which it has had a close connection thus far. ČVUT graduates and students make up 70% of our team.