Sociodemographics

The ability to direct ad messages to audiences of the appropriate age, sex, or income level is a basic pillar of ad targeting. Targeting users by sociodemographics falls under behavioral and content targeting.

Compatibility

Computers, mobile devices, TV

How to set it up

For campaigns on computers and mobile devices, select the categories when entering the campaign on your DSP.

If you are doing a campaign on HbbTV, email us and we will set up the targeting for you.

Email us