Retargeting re-addresses users who have seen your ad message before. Online ads re-address users who have visited your website or responded to your ad before. TV ads retarget viewers who your ad message has already been delivered to or who have responded to it by clicking the red button.

This method is ideal for storytelling.

Computers, mobile devices, TV

The tracking pixel that collects audiences to re-address can be created in two ways: directly on the DSP or on the DMP. You will then add your audiences when entering the retargeting campaign on your DSP.