Targeting is a big advantage of programmatic buying. With targeting, advertisers can narrow their focus to the relevant audience, which leads to better results for the entire campaign. On R2B2, you can immediately use various types of targeting across all screens.

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What is it good for?

Finding potential customers can be difficult, time-consuming, and expensive. By targeting the right audience, content, or custom data, you speed up the whole process, increase efficiency, and achieve the best results.

Reasons to target ad messages

  • Address ad recipients individually
  • Communicate efficiently by choosing the right audience
  • Get tools for precision timing
  • Use your own data, retarget, and engage in storytelling
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