Buy ad space programmatically through the online DSP (demand-side platform).
How to advertise with R2B2
You can advertise on the R2B2 network using display ads, the most popular type of online ads. With R2B2, you buy ads programmatically, which gives you the option to target ads to specific users and viewers.
What you need to do
How to buy ads
Each DSP integrates everything you need for advertising. Use it to manage everything from planning to the evaluation and optimization of campaigns. The most popular RTB purchase model is CPM (cost per thousand impressions). However, you can also choose from other models such as CPC (cost per click), CPA (cost per acquisition), and ROAS (return on ad spend).
Who sees your ads
The R2B2 network reaches most Czech and Slovak internet users on large news channels, online magazines, and websites that target specific groups. In addition to advertising online, you can also advertise on TV during broadcasts on 13 national TV stations in the Czech Republic and Slovakia.
