Buy ad space programmatically through the online DSP (demand-side platform).
You can advertise on the R2B2 network using display ads, the most popular type of online ads. With R2B2, you buy ads programmatically, which gives you the option to target ads to specific users and viewers.
Each DSP integrates everything you need for advertising. Use it to manage everything from planning to the evaluation and optimization of campaigns. The most popular RTB purchase model is CPM (cost per thousand impressions). However, you can also choose from other models such as CPC (cost per click), CPA (cost per acquisition), and ROAS (return on ad spend).
The R2B2 network reaches most Czech and Slovak internet users on large news channels, online magazines, and websites that target specific groups. In addition to advertising online, you can also advertise on TV during broadcasts on 13 national TV stations in the Czech Republic and Slovakia.