TV Banners

A universal ad format on HbbTV that comes in two sizes


The TV Banner was the first format available for TV ads on HbbTV. And now it is possible to choose from two sizes—Banner or Big Banner. With the larger format, Big Banner, the advertising message can stretch across the entire width of the screen.

When advanced targeting options are used, the advertising message reaches the desired audience and thus increases the conversion rate. The statistics provided make it easier to manage the TV advertising campaign.

Just as with other TV formats, TV Banners can be linked to advertising apps on HbbTV.

Download media kit


Make your own Banner and Big Banner creatives according to the technical requirements. In the case of Big Banners, the image may be cropped on TVs that are too small or have low resolution. Therefore, we recommend placing the main message in the middle of the banner so that it will appear even after the banner has been cropped. See the technical specifications.

To properly display banners of both sizes on HbbTV, please use inventory for R2B2 HbbTV. Once the banner is uploaded, it goes through the R2B2 approval process.

Why do creatives for HbbTV have to be approved?

HbbTV ads are displayed on TV screens where ad content is subject to the advertising code of ethics. Thus, we are required to uphold the code and are responsible for all ad content that is put on TV through our ad network.

Technical specifications

  • Data size up to 250 kB for JPG and PNG, 100 kB for animated GIFs
  • Formats – JPG, PNG, GIF
  • Can be bought via Adform DSP (R2B2 HbbTV inventory)


  • Creative dimensions – 750×100 px
  • TV stations available – Óčko, Óčko Star, TV Šlágr, Retro Music TV, Markíza, Dajto, Doma

Big Banners

  • Creative dimensions – 1280×200 px (crops to 1152×164 px)
  • TV stations available – Óčko, Óčko Star, TV Šlágr, Retro Music TV, Markíza, Dajto, Doma