Switchroll

A premium format on HbbTV which is a direct alternative to classic TV ads. It is a video ad that automatically plays when viewers switch channels.

With campaign management in one place and in real time, the advertiser has an instant overview of the progress and performance of campaigns and advertising messages. Thanks to online statistics, all the important metrics are immediately available. Advertisers can see how many viewers have watched their ads and for how long. Additionally, they know how many people have skipped their ads as well as how many have used them to get to the advertiser’s advertising app. Being able to just click through to the advertising app is new for this format.

Another element for greater efficiency is the opportunity to utilize several types of targeting, including content targeting. This creates ideal conditions for better reach and increased effectiveness of the advertising message.