Online Banners

Traditional display ads available in a wide variety of sizes


Banners are a standard programmatic ad format used in almost every campaign. They are also the most widely-used format online and, therefore, have extensive reach to the audiences being addressed. Additionally, thanks to the availability of several targeting options, it is possible to address specific audiences.

Banners also support rich media, which makes them more attractive and reduces banner blindness.


Make your own Online Banner according to the required technical specifications. Then upload it to the Adform DSP.

Technical specifications

  • Formats – JPG, PNG, GIF, HTML5
  • Data size of up to 150 kB for images and 200 kB for HTML
  • Can be bought via Adform DSP (R2B2 Premium Online inventory), Google Marketing Platform (DoubleClick Bid Manager), Criteo, AppNexus, RTBHouse, Cloud Technology, Adroll, Infectious, Sociomantic, 4Finance, RocketFuel, etc.

Banner dimensions

  • Skyscraper 160×600 px
  • Banner 300×300 px
  • Half page 300×600 px
  • Square 300×250 px
  • Wide square 480×300 px
  • Leaderboard 750×100 px
  • Double billboard 750×200 px
  • Billboard 970×250 px
  • Wallpaper 970×310 px
  • Banner 998×200 px