Description
Bumper is a video ad format for 6-second messages. The advantage for advertisers is that it cannot be skipped. Bumper is displayed in the video player, just as with Instream. These short video ads are good for storytelling.
Contents
Creatives
Make your own video according to the required technical specifications. Then upload it to the DSP.
Technical specifications
- Creative dimensions - 1280×720 px, 1920×1080 px
- Data size up to 20 MB
- Video formats - MP4, WEBM
- AAC 48 kHz, max. 16.5 dB
- Maximum video length - 6 seconds
- Can be bought via Adform DSP (R2B2 Premium Online inventory), Google Marketing Platform (DoubleClick Bid Manager), AppNexus, and 4Finance
Other R2B2 Multiscreen formats
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Instream
format details
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Switchroll
format details
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Outstream
format details
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Takeover Skins
format details
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Mobile Skins
format details
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Interscroller
format details
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Mobile Vignettes
format details
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TV Banners
format details
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XXL Banners
format details
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Push 2 Play
format details
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Online Banners
format details
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Native Ads
format details