Digitaltvnews.net: R2B2 introduces ad targeting by TV brand and model in the Czech Republic

, R2B2 in the media

The Czech ad tech company R2B2, who operates a digital ad network, has introduced a new type of targeting for programmatic ads on HbbTV. Advertisers can target viewers by TV brand and model. Skylink was the first to use it in a campaign.

Digitaltvnews.net: R2B2 introduces ad targeting by TV brand and model in the Czech Republic

Now, an eighth way of targeting ads, by specific TV brand and model, is available when buying HbbTV ads programmatically through the R2B2 Multiscreen network. Advertisers can direct ad messages to viewers owning brands of TVs that can access HbbTV such as LG, Samsung, and Panasonic. The reach can be further refined by the series or specific model of the TV.

“Advertisers have immediate access to several approaches to viewer targeting. They can choose one or more brands. They can also, for example, target ad messages to OLED TVs or select older models by model number,” says David Kratochvíl, Key Client Manager at R2B2.

Read more at Digitaltvnews.net