Digitaltvnews.net: R2B2 adds three Slovak TV stations to its programmatic ad network

, R2B2 in the media

The R2B2 Czech programmatic ad network is expanding to include three Slovak TV stations operated by CME. The top TV station in Slovakia will be among them. Now advertisers can bid on R2B2 HbbTV inventory for two countries.

Digitaltvnews.net: R2B2 adds three Slovak TV stations to its programmatic ad network

All the TV stations that are connected offer a unified approach to programmatic ad sales. “That’s a big advantage over individual solutions because the key to future success in programmatic sales is unification,” comments Kamil Foltin, CTO of R2B2, which is expanding its network by three TV channels – Markíza, Dajto, and Doma that belong to Markíza-Slovakia.

The network is expanding as a result of the successful cooperation between two Czech companies – R2B2 and Hybrid.

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