The Czech ad tech company R2B2, which runs the digital ad network R2B2 Multiscreen, has added the newly launched TV station Prima KRIMI to its portfolio. Now advertisers who buy HbbTV ad space programmatically via the network have a 10th Czech TV channel available to them.
Digitaltvnews.net: R2B2 adds new channel Prima to its Czech HbbTV ad network
25.4.2018, R2B2 in the media
The channels belonging to FTV Prima, including Prima KRIMI, constitute the largest segment of Czech TV stations in the R2B2 programmatic network, both in terms of the number of stations and the number of ad impressions. The switch-in ad formats available on Prima KRIMI are the same as for the other FTV Prima stations: the most popular format, Banners, and Push 2 Play, which combines a banner with a video ad. It is possible to buy ad space for pre-roll, mid-roll, and post-roll videos in the video archives….