In August, the CPM rose for all formats except videos and 300x600 Banners. The biggest change was recorded for 300x600 Banners whose CPC fell from 27 CZK to 17 CZK. This is the lowest CPC this format has had over the past year. The CTR for videos increased from 0.69% to 1.30%, and the CTR for Mobile Skins has also continued to climb.
Our special guest on this episode of the Programmatic Minute was the CEO of Adform, Gustav Mellentin. He shared with us the vision and direction of one of the largest ad-tech platforms in the world.
In episode eleven of the Programmatic Minute, we open the topic of HbbTV, featuring a guest from the Czech television station Prima.
The sixth episode of the Programmatic Minute takes a look at IPG Mediabrands’ global network of media, advertising, and marketing agencies and their approach to programmatic.